Although the founders of Tree House Brewing Co. prefer to stay out of the spotlight, their beer and business model have been making headlines for a few years now. Rohan, Lanier and Goudreau moved the brewery to Charlton after spending a few years in Western Massachusetts, and the site is now the Mecca of the craft beer world. Drinkers from all over the country can be found making the pilgrimage to the nearly 70-acre site to purchase the beer in the only Tree House-authorized place to buy the popular beverages.
The brewery’s founders rarely make public statements and most of their outreach is done via social media or blog posts, but a public relations strategy isn’t critically important when the beer is critically good. Beer-rating platforms like Beer Advocate or Untappd have Tree House beer among the highest rated in the country. Like most in the craft beer industry, the brewery’s founders have a penchant for sustainability, and that has manifested itself in their $1.6-million purchase of a 93-acre farm in Connecticut for a planned produce-and-flower program and orchard. A portion of the farm will be set aside for a fruit program to serve both as a farmstand operation and the brewery’s fermentation program.
