Caroline Frankel wants to make cannabis friendlier. She’s one of local cannabis businesses continuing to grow as multi-state companies like Trulieve Cannabis Corp. and Curaleaf Holdings, Inc. try to wrangle the marijuana market in Massachusetts away from more local and homegrown entrepreneurs. As one of the 20% of cannabis businesses owned by a woman in the country, she wants to spread the kind word of cannabis. And so far, Frankel has been successful.
With retail locations in Uxbridge and Hopedale, which opened in 2021, Frankel’s made a name for herself in a federally illegal and heavily regulated business by offering her customers one of the biggest menus of cannabis products in the state. Also, Snoop Dogg visited her Uxbridge store in 2020. That always helps with building your marijuana brand.
And her expansion plans aren’t stopping at just two stores. Frankel plans for a new manufacturing facility to open this year. With 30 full-time employees, Caroline’s Cannabis may be the 20th largest marijuana business in Central Massachusetts, but Frankel holds sway as a member of the board of the The Massachusetts Cannabis Business Association, a trade group dedicated to advocating for the cannabis industry.
How should professionals best use the power they wield? “Use your power to continue working hard, lead by example, always empower others, and be kind.”
Early accolades: Frankel was voted most carefree and class napper in high school.
