VisiMark Group Companies, a Worcester-based group of three marking companies, has changed its name to Durable Technologies.
Kari Lunden, Durable’s CEO and president, said in a statement that the new name is a better reflection of the company’s strategic direction.
Durable Technologies includes VisiMark Inc., Durable Mecco and Durable Machine.
The company’s manufacturing methods have evolved from manual engraving to the use of technology to mark and identify products for a range of industries, including automotive, metal fabrication, defense, aerospace, medical and other sectors. It has manufacturing plants on the east coast and in the Midwest.
