The first obelisk-like sign popped up in Worcester’s Federal Square as the Hanover Theatre was helping to bring new visitors to the neighborhood.
Roughly a decade later, the city is expanding the idea to other neighborhoods.
In the last few weeks, city crews have been adding signs for downtown and the Theatre District, including in front of the DCU Center; on Shrewsbury Street; for the Salisbury District, including in front of the Worcester Memorial Auditorium and at Park Avenue and Salisbury Streets; and in Washington Square.
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The signs, each over 10 feet tall, were designed by the firm Selbert Perkins Design, which has local offices in Arlington. The firm designed the first sign outside the Hanover Theatre, as well as others that used to point visitors to key locations around City Hall, along with a broader branding geared toward visitors.
Like with the first tower, public art will adorn the base of each of the new towers. The work is expected to be complete by the summer, with announcements to come on which artists have been selected for each installation.
