Worcester launches Diverse Business Directory
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AJ Robbins is listed in Worcester's Diverse Business Directory.
In order to be known as a diverse and inclusive city, Worcester has launched its Diverse Business Directory.
The directory, currently featuring just six businesses, is a product of a partnership between City Manager Edward Augustus’ office, several other City Hall business and human rights offices along with the Worcester Regional Chamber of Commerce and Center for Women & Enterprise.
Over the last year, a series of six focus groups were held with diverse stakeholders to better understand their needs to help develop the directory.
The Business and Community Development Division and the Human Rights Division are now looking for the help of community-based business organizations and the Worcester Business Resource Alliance to help spread awareness of the directory so it can grow beyond the six businesses currently listed.
The directory currently lists the name of the business, contact information and identity of the owner and their unique diversity identifiers, including if they're a woman, minority of a member of the LGBTQ community.
“There is evidence to suggest a trend in consumer behavior whereby consumers are making spending decisions consistent with their values, including intentional spending with underrepresented disadvantaged business owners,” Chief Development Officer Michael Traynor said in a public document.
The directory will help the city identify those businesses and bring additional resources to the diverse business community, Traynor said.
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Would you also include veteran owned, or disabled owners?
What about veteran owned businesses?
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