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Worcester franchise giant buys two more Worcester County Dunkin’ locations

Branded Realty Group of Worcester, helmed by real estate developer and franchise owner Robert Branca, purchased two more Dunkin’ location properties for a combined $4.4 million.

A company affiliated with Branded Realty Group purchased a property at 255 Main St. in Rutland for $2.7 million and another at 607 Pleasant St. in Paxton for $1.7 million, according to the Worcester District Registry of Deeds, which recorded the deals on Aug. 31.

The seller was Winchester-based Wolcott-Marshall, Inc. Wolcott-Marshall bought the development lot in Rutland in 1999 for $250,000, and the development lot in Paxton for $158,000 in 1998.

Branca owns and operates more than 700 Dunkin’ franchises in Massachusetts, Connecticut, and New York, according to a 2022 article by Franchise Business Review. He is the co-chair of Dunkin’​ Brands Government Affairs Committee and is a member of the board of directors for the International Franchise Association in Washington D.C..

Beyond his franchise empire, he redeveloped the location of Worcester’s historic El Morocco restaurant into a 72-unit apartment complex and a former Buick dealership at 72 Shrewsbury St. into a retail and restaurant property featuring Volturno Pizza Napoletana and Wormtown Brewery.

– Digital Partners -

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