The former Chan-Dahrooge Financial Group in Worcester has rebranded as Dream Big Financial.
After years of trying to find a name reflecting their positive and optimistic company atmosphere, the name Dream Big Financial came to owners Julianne Dahrooge and Elisa Chan last November. They had gone through hundreds of name options and were about to hire someone to think of a name for them when they finally thought of Dream Big. They officially made the change on June 3.
Once Dahrooge and Chan thought of the name, they spent several months rebranding and creating a new website.
“We wanted a name that reflected optimism and invoked hope,” said Dahrooge.
Dahrooge and Chan hope to focus clients on the softer side of financing, allowing them to concentrate on their dreams while Dream Big makes plans to get them there financially.
“People are overwhelmed when it comes to money which leads to a type of paralysis,” said Dahrooge, “We want to take that paralysis away for them.”
By rebranding their company, Dahrooge and Chan hope to refocus the conversation with positivity and optimism.
