The Worcester trade show exhibit creator and mill work company BlueHive announced it will branch out and offer social media services.
The BlueHive Group, which is known for its physical handiwork, decided to branch out into the digital landscape as a means to provide a one-stop marketing business for customers. BlueHive Media Management, as it will be called, will offer services such as establishment and daily management of social media accounts and production of videos and photos for businesses.
Hiring a social media manager can be a large investment for a company, according to Amadeus Finlay, BlueHive’s director of media and public relations, with the position costing companies up to $70,000 a year. However, having a digital presence is important, he said.
The company’s new branch will be housed in BlueHive’s Worcester offices and hiring will take place as the business grows, Finlay said.
“Businesses can take advantage of the digital age, and in doing so build wider networks to bring investment, talent and positive exposure to Worcester and Central Massachusetts as a whole,” he said.
The BlueHive group is composed of BlueHive Strategic Environments, Continental Woodcraft and BlueHive Media Management.
