Wegmans tops poll of Northeast grocers
Wegmans supermarkets has come out on top in a poll of grocery store brand names in the Northeast, according to the Harris organization, which conducted a nationwide study of the most popular grocery store brands in four different regions of the United States.
Wegmans, whose first New England store opened in 2011 in Northborough, has about 80 stores, mostly in Pennsylvania and its home state of New York. While that may be fewer than other grocery store chains, Wegmans' ratings in the survey “make them look like a regional David among national-brand Goliaths," says Michael Treboni, executive vice president of retail professional services at Nielsen, the parent of Harris.
The grocery store chains were graded on familiarity, quality and purchase consideration. Other store chains that rank above average for the region were Trader Joe's, Whole Foods Market, ShopRite, Hannaford Bros., BJ's Wholesale Club, Stop & Shop, Costco (Groceries), Price Chopper and Giant Food Stores.
"These stores put an emphasis on building a relationship with the customer," Treboni said in a statement, "and it's paid off with positive brand equity."
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