Wearable tech market focuses on next wave
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Style will help push wearable products such as Google Glass among the next round of wearable device purchasers.
The wearable technology market is focused down on its next wave of adopters, with a recent study finding that these people are highly focused on style and are constantly connected through social media.
The new report from Framingham’s International Data Corporation (IDC) found that people planning on purchasing a wearable device in the next six months are highly comfortable with technology (89 percent), focused on style and so tied in that the majority (54 percent) said that when they're not on social media, they wonder what they are missing. Of those intending to buy a wearable device, 76 percent check their smart phone first thing in the morning, with 87 percent using Facebook and 29 percent checking the social media site hourly on their phones. The study also found this group is incredibly excited about wearable devices and sees them as the next big thing in technology.
"Intenders are enthusiastic about wearables but have hesitated to actually purchase a device. This implies that companies have not yet cracked the code to deliver something that is both functional and fashionable. Given that intenders are highly style conscious, companies clearly need to focus on the aesthetics of their product – perhaps even more so than the features," said Allan Fromen, vice president and consulting partner for IDC's Global Buyer Behavior Practice.
Data is based on a survey of 1,500 U.S. consumers who said they intend to purchase a wearable product in the next six months.
WBJ Web Partners
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