Marlborough-based direct-response media agency Mercury Media has hired to new executives, William S. “Biff” Burns Jr. and Michael Goodman.
Burns is the company’s new senior director of corporate direct response, with responsibility for developing business and raising awareness of the company’s direct response capabilities. He previously worked as vice president of marketing at ContextWeb Inc., a New York media and technology company. He also served in the same position at Internet advertising network Burst Media, helping the company go public on the London Stock Exchange.
Goodman is senior director of analytics, providing strategic vision, media planning and market research. He previously served as director of consumer research for Yankee Group, and, before that, as a marketing representative at Nielsen Media Research.
