Please do not leave this page until complete. This can take a few moments.
Tower Hill Botanic Garden in Boylston is nearing completion of a $15-million construction project aimed at widening its audience, and will debut its new renovations on Nov. 26 at the beginning of its annual, month-long holiday Night Lights event.
The project, which includes parking lot expansions, accessibility upgrades, and, most notably, a children’s garden, has been in conception for 12 years, but broke ground in January, said Tower Hill CEO Grace Elton.
“We're really trying to make sure that the whole community realizes that this is a place for them,” said Elton. “That often starts with the kids.”
Known as The Ramble, the 1.5-acre garden marketed for children includes a waterfall, amphitheater, and several multi-use spaces for educational and recreational purposes. The space meets accessibility standards of the Americans with Disabilities Act, including specialized woodchip ramps leading into the garden, and a 100% water permeable pathway made of recycled tires.
Tower Hill has doubled its parking space to 500 spaces and added 40,000 new plants.
The construction projects cost $12.75 million, with an additional $2.25 million spent on campaign costs and land acquisition.
“We anticipate that opening this garden will have a dramatic increase for our visitation, as well as our membership,” Elton said, adding other botanical gardens who added a children’s garden saw an increase of 40% in visitation.
Tower Hill has already seen tremendous growth over the last several years, so much so the organization had to create a new master plan in 2016 to adjust, said Elton. In 2019, the 170-acre gardens had 167,000 visitors, which was double its 2014 visitation.
While guests have been plentiful, Elton said the organization is pushing for a more diverse group.
“Our typical audience is people who already feel comfortable in a garden,” she said, listing retirees and garden club members. “Calling it a children’s garden really attracts families in a different way than calling it a botanical garden.”
Tower Hill has been working with a community advisory committee to collaborate with leaders from varying communities and understand how to engage different groups.
Elton said a common critique is the lack of transportation to the gardens, especially for groups coming from Worcester. Tower Hill has worked with the Worcester Refugee Assistance Project to co-write grants for youth to take field trips to the gardens.
The Ramble will be unofficially open on the first day of Night Lights, which Elton said has already sold well over half of its 60,000 tickets. The ceremonial ribbon cutting will happen April 22.
Stay connected! Every business day, WBJ Daily Report will be delivered to your inbox by noon. It provides a daily update of the area’s most important business news.
Sign upWorcester Business Journal provides the top coverage of news, trends, data, politics and personalities of the Central Mass business community. Get the news and information you need from the award-winning writers at WBJ. Don’t miss out - subscribe today.
SubscribeWorcester Business Journal presents a special commemorative edition celebrating the 300th anniversary of the city of Worcester. This landmark publication covers the city and region’s rich history of growth and innovation.
See Digital EditionStay connected! Every business day, WBJ Daily Report will be delivered to your inbox by noon. It provides a daily update of the area’s most important business news.
Worcester Business Journal provides the top coverage of news, trends, data, politics and personalities of the Central Mass business community. Get the news and information you need from the award-winning writers at WBJ. Don’t miss out - subscribe today.
Worcester Business Journal presents a special commemorative edition celebrating the 300th anniversary of the city of Worcester. This landmark publication covers the city and region’s rich history of growth and innovation.
In order to use this feature, we need some information from you. You can also login or register for a free account.
By clicking submit you are agreeing to our cookie usage and Privacy Policy
Already have an account? Login
Already have an account? Login
Want to create an account? Register
In order to use this feature, we need some information from you. You can also login or register for a free account.
By clicking submit you are agreeing to our cookie usage and Privacy Policy
Already have an account? Login
Already have an account? Login
Want to create an account? Register
This website uses cookies to ensure you get the best experience on our website. Our privacy policy
To ensure the best experience on our website, articles cannot be read without allowing cookies. Please allow cookies to continue reading. Our privacy policy
0 Comments