August 22, 2007
That's disgusting, where can I buy it?
Offended and annoyed? It's not just because your neighbor parks his decrepit camper on the front lawn anymore. Eighty-six percent of Americans surveyed said if an advertisement offended or annoyed them, they were less likely to buy the product. The survey was conducted by Opinion Research Corp. and included 1,000 Americans over the age of 18. It revealed that while people were less likely to buy products because of the distasteful ads, 70 percent were more likely to remember the ads. Eleven percent of participants said they were more likely to buy a product if they were offended or annoyed by the ad.
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