Staples Launches New Website
Framingham-based Staples Inc. announced the launch of its new e-commerce site today, after acquiring California-based software company Runa earlier this month with plans to create a more personalized shopping experience at Staples.com.
“Customers will notice the improvements on the new Staples online storefronts right away, from the modern and clean design, to the page load time and search results,” Faisal Masud, executive vice president of global e-commerce at Staples, said in a statement. “We overhauled the entire user experience to make it easier for shoppers to find the right products, and the new functionality also lets Staples serve up more relevant deals and personalized pricing.”
According to Staples, the new online storefronts feature a simplified look, with less text and larger images. Site speed and overall performance are also dramatically improved, Staples said.
Online shoppers can also expect to see Staples launch new versions of its mobile website and app in the coming months, and the online storefronts will ultimately be fully integrated with the company’s mobile platforms, Staples said.
To stay competitive with online shippers, Staples recently announced it will offer price matching beginning Nov. 3, in which it will match prices on items shipped by Amazon.com or any retailer that sells products in retail stores and online under the same brand.
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