Staples launches expanded product mix
Framingham-based retailer Staples has debuted eight new product categories in its Dallas-area retail outlets, with a projected rollout to more than 1,000 stores across the U.S. and hundreds more in Canada.
The company’s move follows its announced expansion of product offerings earlier this year to offset slower sales of its “core” items and build itself into a hub for a wide array of customers.
Just last week, Chicago-based Fitch Ratings downgraded its assessment of Staples due to a reported decline of core office supply sales and weak business technology product sales.
Staples said it’s refreshing nearly 20 percent of products in its stores, adding about 1,600 items in categories beyond office supplies. At the same time, the company is removing about 1,000 items, creating an assortment of what it calls office supply “essentials.”
“We’re helping small business customers get more done in one stop by providing every product their businesses need,” said Mike Edwards, executive vice president of merchandising. “The new categories we’ve added to our stores build on our expanded Staples.com assortment and give customers more of what they want…whether it’s in-store, online or via mobile.”
After what the company termed extensive customer testing, the new products include: break-room supplies, maintenance repair and operational items, medical supplies, gifts and cards for office parties, and organizational accessories.
In addition, Staples said every store will feature an updated Staples.com kiosk, providing customers with access to items on Staples.com.
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