Southbridge Credit Union picks CEO amid rebranding
Kate Alexander has been named Southbridge Credit Union's permanent chief executive officer.
Southbridge Credit Union announced Wednesday it has made Kate Alexander its permanent CEO after appointing her to the role on an interim basis in December.
Alexander led a rebranding of the credit union during her time as interim CEO, with a new tagline, "Southbridge Credit Union: We've Got You." She also was instrumental in bringing in new products that reward members and in reinforcing the credit union’s goal to be the members’ primary financial institution, the Southbridge-based credit union said in announcing her appointment.
She joined Southbridge as chief sales and retail officer last May.
Southbridge Credit Union has $175 million in assets under management, making it the 10th largest credit union in Central Massachusetts.
Alexander has served on the Sturbridge School Committee for 12 years and its currently its chair. She is a founding member of the Tantasqua Educational Foundation, a community foundation aimed at educational projects.
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