Social Media 101: Key Ways To Win At The Social Media Game
Now that you know the players when it comes to social media, it’s time to start thinking about implementation. Below is a roundup of advice for getting started, as well as some online sites that are useful references:
Get integrated. Make sure your social media sites are a part of your overall marketing. Everything from your homepage to your business cards to your print advertising should have reference to your company’s social media presence.
Pick and choose. If you’re overwhelmed, take it slow. Pick one site that seems to have the strongest alignment with your type of business and experiment. Most of these sites start off completely free. The only cost is your investment of time.
Measure everything. You’ll never know whether your effort is paying off if you don’t keep track of the metrics, including how many followers you have on Twitter, how many page views you get on YouTube and the number of comments you get on your blog.
Be efficient. Use tools that allow you to streamline your social media posts. Updating four or five social media sites can take all day. But there are tools out there — including TweetDeck and HootSuite — that allow you to update all your profiles with the click of one button. They also allow you to time your updates.
Don’t be too pushy. It can be easy to push too hard with social media. You never want to come off as “selling.” All social media platforms are meant to provide people with useful information. Make it about the user, not about you and your sales goal.
Don’t be afraid. Too many people keep social media at an arm’s length because they’re simply intimidated. While Twitter, Facebook and LinkedIn may not be here in 10 years, something like them will be. Ignoring social media won’t make it go away. Just dive in!
For more information:
A source for news in social and digital media, technology and web culture.
A blog aggregation site.
A social media software provider that offers a lot of advice for business owners.
An online resource for marketing professionals.
The website for the Interactive Advertising Bureau.
A guide to the “social media jungle.”
WBJ Web Partners
Most Recent
Most Recent
0 Comments