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MLS Property Information Network, Inc., has launched a complete rebrand of its website and marketing tools, the Shrewsbury real estate information company announced on Thursday.
The company opted to retain its name in the face of the rebrand, citing significant name-recognition around New England.
"Our new and innovative rebrand better reflects who we are by showcasing our culture and our 'Get the job done right’ attitude while also delivering a better technology and service experience,” said Kathy Condon, president and CEO of MLS PIN, in a press release.
The company updated its logo and redesigned its website, adding the tagline “Wicked smart” as a nod to the region’s culture. The logo had not been updated since the company was first founded in 1997, according to MLS Pin.
MLS Pin bills itself as the largest multiple listing service in New England. Its flagship application, Pinergy, includes over 28,000 on-market properties and 3.7 million off-market properties.
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Worcester Business Journal presents a special commemorative edition celebrating the 300th anniversary of the city of Worcester. This landmark publication covers the city and region’s rich history of growth and innovation.
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