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February 25, 2011

Saddles And Boots From Your iPhone

With the help of another Central Massachusetts company, Dover Saddlery of Littleton has a new way for customers to buy their equestrian supplies.

The retailer, which now sells products through mail order, online and brick-and-mortar channels, has added a mobile commerce site accessible from smartphones and other mobile devices.

Dover is using Framingham-based Unbound Commerce to provide the mobile site. Unbound said the company is its 125th customer.

Customers who go to the company's main website on a mobile device will be automatically redirected to the mobile site.

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