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Central Mass. doughnut shop Rocco’s Doughnut Co. is opening a second location in Westborough on March 21.
The company announced plans for its second shop at 3 Colonial Drive in September.
The site is directly behind a Dunkin’ Donuts, and a Gourmet Donuts shop is nearby on East Main Street.
The 1,500-square-foot store will occupy a space formerly home to Regatta Deli, which now only maintains a store on Lake Avenue in Worcester.
For the first week, the shop will only be open from Thursday through Sunday. Normal operations will be Wednesday through Sunday.
The store is expected to be busier than the Millbury location, which is only open from Thursday through Sunday.
The company couldn’t be reached for comment Monday.
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Worcester Business Journal presents a special commemorative edition celebrating the 300th anniversary of the city of Worcester. This landmark publication covers the city and region’s rich history of growth and innovation.
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