Report: marketing budgets boosted in Q4
Blackfriars Communications Inc., a research and consulting firm headquartered in Maynard, released the results of its fourth quarter marketing survey of U.S. senior executives.
The report indicates that U.S. companies are expected to spend 50 percent more in the fourth quarter of 2006 compared to an average quarter in 2005, despite the fact that the Blackfriars' index of actual spending fell to 74, the lowest value in two and half years.
The firm also released figures depicting what types of advertising companies are spending money on, with online media falling 8 percent, and offline media advertising rising 41 percent.
"While firms budgeted large amounts for marketing in 2006, they just didn't spend those budgets," said Carl Howe, a principal of Blackfriars. "With executive attitudes toward marketing faltering, businesses fell back on tried and true media types that they could defend."
WBJ Web Partners
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