Photo | Courtesy of Larry Nguyen
The Worcester Walls mural "Smiley" by artist OG Slick
June 9, 2021
POW! WOW! Worcester teams up with Redemption Rock for 2021 festival, dog-lovers event
Photo/Allan Jung
Redemption Rock CEO Dani Babineau (right), with head of marketing Dan Carlson
POW! WOW! Worcester has named Redemption Rock Brewing Co. of Worcester its official craft brewery for the nonprofit’s 2021 art festival, the two organizations announced on Wednesday.
Through the partnership, Redemption Rock will brew the official beer of the festival, to be announced at a later date.
The festival is set to take place from Aug. 13-22.
This marks the second partnership between POW! WOW! and Redemption. In 2019, POW! WOW! curated five artists to provide artwork for Redemption Rock labels, per the announcement.
“POW! WOW! Worcester has inspired us and so many others to use art as a way to connect with the community, and we and the city are so much better for it,” said Dani Babineau, CEO and co-founder of Redemption Rock, in a press release.
The two organizations will team up later in June for a dog-themed event to take place at Redemption Rock, dubbed BOW! WOW! Worcester. Aimed at dog lovers, the festival will take place from June 25 to June 27 and will feature vendors and dog-oriented events. More details about the event are available on Redemption’s website.
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