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August 4, 2008

Performance Indicator LLC, Lowell | Robert T. Winskowicz and Robb J. Osinski, founders

Disappearing and appearing tattoos, golf balls that show their lack of range, light emitting paint that can be substituted for illumination and infrared markings that can be made visible with night vision technology are all applications of color technology developed by Performance Indicators LLC.

The company started off in an MBI incubator with its two cofounders, Robert T. Winskowicz and Robb J. Osinski and three scientific employees, and stayed for three years before moving to a former Boott Cotton Mills building in Lowell last year. It now has 24 employees, according to Winskowicz.

"Starting at MBI allowed us to start the company without an investment in equipment or permitting," he said. "That allowed us to spend the money in personnel and in market development exercises."

On The Ball

The company's first product was to develop a substance that is built right into golf balls. The substance, upon too much water exposure, makes the manufacturer's name disappear and the ball indicates by its color that it has lost its range capabilities.

Those products led the company to think of other uses. It made a tattoo ink that can disappear once it is exposed to laser light, which tattoo parlors are very interested in using, Winskowicz said.

"A lot of studies have shown that one of the biggest reasons people do not get a tattoo is its permanence," he said. "The tattoo industry believes it can more than double its sales of tattoos with this ink because it is like an insurance policy."

Performance Indicator is working to make the ink approved by the federal Food and Drug Administration, and is looking for a strategic marketing partner to spread the word about it.

The ink can also be used in reverse, he said. If the skin is discolored, it can be added to the skin and then activated to help with skin tone.

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