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May 29, 2013

New Restaurants, Decor Bring Fresh Flavor To Sheraton Framingham

Though an extensive renovation to spruce up the interior of the iconic Sheraton Framingham Hotel & Conference Center on Route 9 is nearing completion, General Manager Thomas McKenney said the new design builds on the existing charm of the castle-inspired facade.

"There's no getting around that we are a castle," McKenney said. "That doesn't mean we had to carry that motif over to the interior."

Renovation To Be Complete In June

Certain interior architectural elements, like brick, arched entryways, will remain after the renovation is complete in June. But McKenney said the hotel wanted to get away from the dark woods, burgundy tones and damask patterns that have defined the public spaces — including a restaurant, lounge and conference rooms — since it opened 40 years ago.

Instead, visitors and guests will be greeted by modern design elements, including a stone fireplace and updated art work in the lobby, a color palette of blue and grey throughout public spaces, and dark gray tiles and a copper bar façade in the hotel's new restaurant, the Postern Grille.

McKenney named the Postern Grille, which replaces the former restaurant, J. Witherspoon's, a tribute to the castle elements that still define the hotel. A postern, he explained, is the word used for a secret entrance to a castle.

Other updates include soft grey and neutral color updates in the Grand Ballroom, the addition of a state-of-art conference room (bringing the total to three for the hotel), a renovated fitness center, and the creation of the Worcester Room, a breakfast room situated in the space that used to house Molly Malone's Irish Tavern before it closed.

The hotel's 375 rooms were also updated with new linens, sleek furniture and a soft blue color palette, according to the hotel. McKenney said those renovations were completed in early March.

Becoming A Premier Locale

The Sheraton Framingham Hotel was one of seven original castle-style hotels built by the company, and is just one of four remaining, with others in New Jersey, New Hampshire and Braintree, McKenney said.

The goal of the multi-million dollar renovation, which was led by the Canadian design firm Hager and Associates Inc., is to revamp the hotel's image as a premier location for meetings, dining and lodging in the MetroWest region, according to McKenney.

The hotel, owned by AREA Property Partners and managed by Ultima Hospitality, has remained a popular spot for business meetings in particular, McKenney said with easy access to the Massachusetts Turnpike and great visibility, helped by its characteristic castle façade.

"We're taking an iconic building, adding some new flavor to it and really taking it to the next level," McKenney said.

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