New Hire, Promotion At George & Co.

Worcester business brokerage George & Co. has hired Adam Pasquale as a senior broker and promoted Lori M. Jacobson to the same job.

Pasquale previously served as president and CEO of Achieva Real Estate. In his new position, he is responsible for valuation and sale of small businesses and commercial properties. He lives in Worcester.

Jacobson, a Sterling resident, was promoted from broker to senior broker. In her new position she will handle small business valuations, sales and financing.