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December 15, 2015

Natick firm scores $4.5M, changes name

Aila Technologies focuses on specializing hand-held technology for retail applications.

Natick retail service provider Aila Technologies announced Tuesday it received $4.5 million in financing from Boston-based Romulus Capital.

Along with the financing, the mobile-based in-store device provider for retailers has changed its name from Padloc, Inc. The financing represents a major growth milestone for the company, according to Jason Gulbinas, chief executive officer and co-founder.

The shift to mobile devices is happening throughout retail stores, he said. The financing will allow the company to further develop the technology that transforms tablets and similar devices into interactive kiosks, associate handhelds, point-of-sale terminals and digital advertising portals.

The company’s devices are in-use or in testing with four of the country’s top 20 U.S. retailers, including Rite Aid, The Container Store and Lowe’s Canada.

Aila was founded in 2010. Romulus Capital invests in seed-stage technology companies and has more than $100 million in investor backing.

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