MetroWest Home Care Firm Announces Rebranding
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As part of its rebranding, New Century Homecare Services has a new name, Distinguished Care Options, and logo.
Natick-based home care company New Century Homecare Services announced a rebranding initiative that includes a new name and logo.
The Century Health Systems arm that provides direct care and assistance and personal support for home living will now be called Distinguished Care Options.
In a statement, the firm, which serves more than 20 MetroWest-area communities, said its new name "further builds on the connection between the strength of agency services to the well-being of clients and their families."
The rebranding follows the recent launch of the agency's new website, which it said has a fresher look and is more appealing and educational for users.
"Distinguished Care Options' name will foster a deeper trust and confidence among our clientele, and we are looking forward to building on our name by establishing new and distinguished services," said Judith Boyko, CEO of Century Health Systems, Distinguished Care Options and Natick Visiting Nurse Association.
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