MBTA ad revenues boosted by digital marketing
Courtesy Antonio Caban/SHNS
Capital One, Coca Cola and JetBlue are among the companies that have helped the MBTA far outpace its ad revenue from a year ago.
Through seven months of fiscal 2016, the MBTA took in $18.1 million in ad dollars, outpacing the total haul of $15 million for fiscal 2015, according to the T.
Battered by snow and cold last year, its budget in regular need of a state bailout, the MBTA last summer was put under control of the Fiscal and Management Control Board, which is seeking to balance the budget and improve service.
Digital advertising screens have helped supplement the more traditional ad space, according to MBTA spokesman Joe Pesaturo, who said the T is installing 40 more screens this year and plans 60 more in 2017.
Through January, ad revenue in stations and on vehicles is up 45 percent above the same period in fiscal 2015. Other top advertisers are Yahoo and Nestle, according to the T.
The control board meets Wednesday afternoon.
WBJ Web Partners
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