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December 5, 2016 2016 Power Players

Matthias Waschek: Gear Shifter

Matthias Waschek, Director at the Worcester Art Museum. Age: 55, Hometown: St. Louis, Years working in Central Mass.: 5

The Worcester Art Museum is an institution that has the power to elevate the city's visibility, and in the last year Waschek has begun to tap into that power to support a surging art movement. That movement has been humming along through ArtsWorcester and the Sprinkler Factory but has needed this pillar to add its voice to the conversation.

With this past year's “Meow: A Cat-Inspired Exhibition” the organization entered the fray with a show featuring local artists as well as cats from the Worcester Animal Rescue League that could be adopted by visitors. Area artists were able to see their work displayed in the same facility as the work of masters in this furry step forward for the institution.

Q&A

What role do the arts play in Central Mass' economic development?

They contribute to positive branding and quality of life (which helps companies attract new staff), provide employment, and attract visitors – and their spending.

How do you keep your organization fresh while maintaining its important legacy?

It's important to have clear vision, mission and purpose statements, aligning them with long range plans that have input from staff, constituencies and the board.

Gathered below are the other Central Massachusetts' 2016 Power Players:

Standard Bearers: Long-time forces in the business community

Trail Blazers: Pioneers setting the latest economic trends

Behind the Scenes: People in the background who keep the wheels turning

Next Wave: Forward thinkers ushering in the new economy

Gear Shifters: Up-and-comers breathing new life into old ideas

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