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December 20, 2024

Marlborough WiFi automation firm joins channel partner program

Photo | Courtesy of Wyebot Wyebot's headquarters in Marlborough

Marlborough WiFi automation firm Wyebot has joined the Zebra PartnerConnect program, a channel partner program led by the Illinois-based mobile computing firm.

This partnership will give access to Zebra’s portfolio, training, marketing, and sales services, according to a press release issued by Wyebot on Tuesday. 

“As a PartnerConnect member, Wyebot now has access to industry-leading solutions, training and tools that will allow us to collaborate with Zebra’s global partner network, broadening access to our WIP and providing customers with our proven solution,” Roger Sands, CEO and co-founder of Wyebot, said in the press release. “The PartnerConnect program makes it easier for us to differentiate ourselves while working together with Zebra to give a performance edge to the front line of business.”

Channel partner programs are business initiatives aiming to drive revenue through established distribution partnerships instead of direct sales and marketing, according to PartnerStack.com

Wyebot announced a partnership with Intel Corp. in April 2023 and launched a new software product which seeks to improve the connection reliability of video conferencing applications in July. Founded in 2016, the firm uses AI technology to solve WiFi network problems and improve performance. 

Eric Casey is the managing editor at Worcester Business Journal, who primarily covers the manufacturing and real estate industries. 
 

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