Marlborough Firm Looks To Grow Content Security Biz
Before you send a sensitive document to a colleague, client, or friend, you might pause to consider who else will lay eyes on it. The founders of Marlborough-based tech startup Content Raven say they have a cloud-based program that erases the anxiety that comes with hitting "send."
"Send it through Content Raven and then it is secure and protected," said Ron Matros, who was named the company's first CEO last week.
Remote Control In A Mobile World
Matros, who has years of experience getting startup companies off the ground, said now that Content Raven has a series of products available for companies of all shapes and sizes, there is great potential for growth – especially given the integral role mobile devices have in today's workplace, enabling faster-than-ever information exchange.
The company founder, Vasu Ram, thought up the cloud-based security content program as an employee at EMC, according to Matros. He was charged with ensuring EMC training videos were delivered electronically without falling into the wrong hands.
"They wanted to make sure that when content is delivered to clients, it's protected and can't be replicated -- you can't post it on YouTube, for instance," Matros said.
Ram and his co-founders developed the programs for a period of years until launching Content Raven in 2011. They come with varying capabilities depending on subscription type, and allow users to choose how documents can be used once they are sent.
For example, a sender can prevent an attachment from being forwarded or printed, and even collect analytics based on the recipient's behavior by tracking factors like how long they remain on a page.
Matros said the programs are more relevant than ever, as information is flowing more freely through employees' mobile devices.
"We give [customers] the ability to get that control back, and yet still allow employees to use devices they feel comfortable with," Matros said.
The company has established a solid revenue base, according to Matros. Customers come from all walks of life, from an investment research analyst company in New York trying to protect its materials, to a high school football coach in Texas trying to protect his playbook.
Capitalizing On "Immense" Possibility
Now it's time to look for new markets to break into for exponential growth. Currently the company's only hired employee, Matros predicts Content Raven will be a "good size tech company" in about three years.
Content Raven has been recognized as rising star in the tech industry with industry awards in recent months, and Matros said right now the possibilities are "immense."
"It's our job now to focus on where the best opportunities are for us, and what are the best ways for us to make money."
Image source: Freedigitalphotos.net
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