Marlborough development office renews exclusive Phantom Gourmet deal
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Lost Shoe Brewing and Roasting Co. has become a notable new offering in downtown Marlborough, with the city looking to market its food and drink scene to a broader audience, including those interested in non-alcoholic beer.
A year ago, the Marlborough Economic Development Corp. reached an agreement to be the only community to be promoted by the culinary TV show Phantom Gourmet.
After what Phantom Gourmet says is 10 million impressions the partnership has given Marlborough through the show, its social media and its events, the development office has renewed the deal. It announced the renewal at its annual reception Sept. 26.
The show, which airs weekends on the Boston station myTV38, has been providing an outlet for the Marlborough Economic Development Corp., a city agency, to promote Marlborough for not only its restaurants but also as a place to live and work. Phantom Gourmet has begun production of a 30-second commercial highlighting Marlborough's business-friendly practices, including expedited permitting and financial incentives, the agency said.
The reception was a chance for the development agency to tout its other achievements over the last year, including what Executive Director Meredith Harris said is a full percentage-point decline in vacancy rates for office and commercial space, which fell to 14% and 9% respectively.
Exagrid, Doble Engineering and Candela Corp. have also moved headquarters into the city.
As for food and drink options, the city held its first Marlborough Food Truck Festival and saw two new breweries open downtown, Flying Dreams Brewing Co. and Lost Shoe Brewing and Roasting Co. For those looking for easier ways to get to or from Marlborough by MBTA commuter rail — whose closest stop is in Southborough — the city has started a free commuter bus service.
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