Ares Communications Group of Marlborough has announced the launch of a media platform that the company says will provide content-based marketing from business to business influencers.
FintechWire is a new platform that will deliver exclusive content for the fintech and financial services industries, according to a Wednesday press release issued by the company. The company will use their platform to publish podcasts, articles, and other media created by influencers and other business-to-business content producers.
“FintechWire provides a platform for B2B influencers and content contributors to share financial services content, said Robert Misasi, president and founder of Ares Communications Group.”It delivers detailed and ongoing coverage across the Banking, Securities and Insurance industries.”
The company says that it is actively building out relationships with the business-to-business influencer community to help facilitate content for the platform.
ACG is a public relations and marketing firm specializing in the fintech and financial services industries, according to the company’s website. It was founded by Robert Misasi, who formerly led Marlborough-based Mercator Advisory Group from 2003 until the company’s sale to Javelin Strategy & Research.
