Advertising and marketing executives say their companies become more creative when times are tough, according to results of a recent survey by the Creative Group.
The Creative Group, an international staffing agency for the advertising and marketing industry, asked executives if marketing campaigns became more or less creative when budgets were tight.
A full 40 percent of respondents said campaigns became more creative, with 9 percent saying they became much more creative. Another 26 percent said they noticed no change in creativity when budgets were tight and 24 percent said their firms became less creative.
