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May 14, 2015

MAPFRE drops ‘Commerce’ from its name

Webster-based MAPFRE/Commerce Insurance has rebranded to MAPFRE Insurance, the company announced yesterday.

In a statement, MAPFRE Insurance said that since the Spanish insurance firm MAPFRE S.A. acquired The Commerce Group Inc. in 2008, “the MAPFRE name has slowly been introduced and has gained a presence with employees, agents and customers in the 19 states the company serves. Now, the company is focused on creating a unified brand, including in its home state of Massachusetts.”

While MAPFRE Insurance is the brand name, the names of MAPFRE’s underwriting companies such as The Commerce Insurance Company and Citation Insurance Company are not being changed. Customers and agents will therefore continue to see these names on policy documents, the statement said.

MAPFRE provides automobile and homeowners insurance policies.

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