March 20, 2007
Liquor co. feels the EMC spirit
By Matthew L. Brown
EMC Corp. of Hopkinton said Brown-Forman Corp., one of the largest wine and spirits companies, is using EMC products to manage its marketing and advertising efforts.
According to EMC, Brown-Forman is using the company's enterprise content management (ECM) platform to help manage high-resolution artwork, photography, presentations and branded websites for marketing and advertising.
Brown-Forman sells 37 brands of wine and spirits including Jack Daniel's, Southern Comfort and Finlandia vodka.
The company is also using EMC's Captiva software.
According to EMC, Brown-Forman is using the company's enterprise content management (ECM) platform to help manage high-resolution artwork, photography, presentations and branded websites for marketing and advertising.
Brown-Forman sells 37 brands of wine and spirits including Jack Daniel's, Southern Comfort and Finlandia vodka.
The company is also using EMC's Captiva software.
WBJ Web Partners
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