United States’ advertisers are following consumers to the Internet, spending $25.5 billion on online ads in 2007, a 27 percent increase over 2006, according to a study by market research company IDC.
Internet ad spending in the fourth quarter of 2007 totaled $7.3 billion, a 28 percent bump over the same quarter in 2006, IDC found.
Google, the largest Internet advertising company in terms of market share, commanded 23.7 percent of the market in the fourth quarter of 2007, a 0.5 percent decline in market share compared with the third quarter of 2007. It was the first time in two years Google’s market share declined, according to IDC. Nevertheless, the California-based company’s Internet ad sales still grew by more than 40 percent in the fourth quarter.
