Hologic partners with Know Your Lemons to increase breast cancer detection

Photo | Grant Welker Hologic's Marlborough headquarters

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By Isabel Tehan

Marlborough women’s health firm Hologic has partnered with nonprofit Know Your Lemons for breast cancer awareness month as part of its initiative to increase early detection of breast cancer.

Know Your Lemons, headquartered in Idaho, is a breast health education nonprofit. The partnership will be part of a larger #KnowBreastCancer campaign seeking to create imagery promoting the importance of self-exams, according to a Friday press release from Hologic. Both entities will use educational imagery on social channels, designed by Know Your Lemons Founder and CEO Corrine Ellsworth-Beaumont.

The content will feature common signs of breast cancer. It will focus on breast density as a risk factor.

“We’ve long admired the work done by Know Your Lemons to provide resources to women worldwide to help them understand breast health and breast cancer risk factors,” Erik Anderson, president of Hologic’s breast and skeletal health solutions division, said in the press release. “As the global leader in mammography, we know how important accessible screening education is and we’re confident this campaign with Know Your Lemons will have a meaningful impact during Breast Cancer Awareness Month and beyond.”

Hologic employees rang the Nasdaq bell on Monday as part of the month-long initiative.

In September, the firm announced a partnership with Bayer to increase its mammogram service capabilities.