Attorney General Maura Healey is suing e-cigarette and vaping giant Juul “for creating a youth vaping epidemic” by specifically gearing its marketing towards young people.
Healey launched an investigation into Juul in the summer of 2018 and filed a complaint Wednesday in Suffolk Superior Court demanding that Juul “pay for the costs associated with combating this public health crisis affecting young people across Massachusetts,” her office said.
Juul has denied that it has ever marketed to young people and said no one underage should use their nicotine vaping products.
In a statement handed out ahead of a press conference, Healey said her lawsuit “sheds new light on the company’s intent to target young people, and we are going to make them pay for the public health crisis they caused in Massachusetts.”
