Want a successful blog? Tell your visitors to go somewhere else. At least that’s according to a new study by researchers at
Yale School of Management
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, which says that blogs become destination sites by recommending other spots on the Web that visitors might like. It can be a risky strategy for bloggers to send visitors away to a potential competitor, since it may lose readers to the linked blog, says the study, but one that signals to readers that the blog is better at filtering information than competitors.
