March 7, 2007
Good blogs shoo away visitors
Want a successful blog? Tell your visitors to go somewhere else. At least that's according to a new study by researchers at
Yale School of Management
, which says that blogs become destination sites by recommending other spots on the Web that visitors might like. It can be a risky strategy for bloggers to send visitors away to a potential competitor, since it may lose readers to the linked blog, says the study, but one that signals to readers that the blog is better at filtering information than competitors.
WBJ Web Partners
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