December 15, 2009
Golf's Shark To Endorse Cybex Equipment
By Matthew L. Brown
Medway-based exercise equipment maker Cybex International Inc. said renowned golfer Greg Norman will endorse the company's products.
The company said Norman has signed a multi-year deal to be a Cybex spokesman, participate in marketing initiatives and make appearances on behalf of the company at the Golf Industry Show in February in San Diego.
Norman has also agreed to contribute to the design of golf-specific exercises and to the formation of a "Cybex Golf Advisory Council." Norman is also expected to facilitate partnerships between Cybex and golf clubs and resorts.
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