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February 9, 2023

Franklin software company appoints first chief revenue officer

Photo | Courtesy of Intensify Ajay Subherwal has been named Intentsify's new chief revenue officer.

Intentsify has appointed tech executive Ajay Subherwal as the company’s new chief revenue officer.

This is a new position within the Franklin-based software company, and Subherwal will start his new job at the marketing software company immediately, according to the Thursday announcement from Intentsify.

"Intentsify saw incredible business growth last year, introducing a new Chief Marketing Officer, Chief Product Officer, and VP of People to help meet our goals to continue scaling," Intentsify CEO Marc Laplante said in a press release on Thursday. "Our team has a deep commitment to empowering customers with the right tools and leadership team to navigate an evolving business landscape. I'm excited to have Ajay on the team to drive revenue and customer success globally as we kick off a strong 2023."

Subherwal joins Intensify from another Philadelphia marketing software company MRP, where he was the company’s senior vice president for 12 years before becoming its chief revenue officer. 

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