Framingham's Applause passes $115M in funding
Applause CEO Doron Reuveni said the company will use the latest funding to expand its offerings.
The app testing firm Applause has raised $35 million in its latest round of funding, allowing the company to further expand its testing services and formally launch research services to determine the best apps for various companies.
The funding, which brings the company's total funding to date to over $115 million, will be used to expand Applause's testing capacity, expand its digital feedback services that get feedback from user panels for companies, and launch digital research services that will allow companies to figure out how to invest in digital resources.
“Digital experiences – from web to mobile to IoT to brick and mortar – are the epicenter of competition in many industries,” Applause CEO Doron Reuveni, said in a statement. “Late-stage funding from leaders like Credit Suisse and Accenture, enables us to double down on expanding our solutions.”
The round had full participation from all of Applause’s previous investors, according to the company. The company’s last funding took place in January of 2014 for $43 million. According to BostInno, this continued funding sets the company up for potential mergers or acquisitions ahead of a possible IPO this year or in 2017.
WBJ Web Partners
Most Recent
Most Recent
0 Comments