Framingham consultant hires new executives to bolster music and entertainment portfolio
Photo | Courtesy of Triple G Ventures
Greg Keys has joined Triple G Ventures in Framingham.
Business consulting company Triple G Ventures hired Greg Keys to be its chief sales office and Eric Shin as the company’s executive vice president of sales.
Triple G Ventures, which works with tech companies, is adding Keys and Shin to bolster the Framingham company’s music, entertainment, and consumer tech portfolio, the company announced Tuesday.
"Keys and Shin are the strategic rain-makers that have fundamentally shaped the consumer tech industry. Greg and Eric know how to build brands,” Gregg Stein, Triple G Ventures founding partner and CEO, said in a press release announcing the hires. “They know how to lead and motivate. They know how to make things happen. Keys and Shin are uniquely qualified to help Triple G achieve our long-term vision; to accelerate emerging tech brands that fuel the creator economy."
Keys has served as the president of revolutionizing product marketing and the national master representation for Los Angeles audio company Cerwin-Vega and has experience with brands like Bose Corp, TERK and JBL Inc. He most recently served as vice president of sales at Enclave Audio, based in California.
Shin most recently worked as business development director at Viasat, Inc. in California and vice president of global sales and marketing at ProBrand International, a Georgia antenna and electronics research and development firm. He has 22 years of business experience, including go-to-market strategy, sales and product development, semiconductor and contract manufacturing negotiation, as well as supply chain and pipeline experience.
Triple G Ventures helps businesses, particularly early tech companies, scale to the market. The company specializes in consumer technology, including the Internet of Things and artificial intelligence. According to its website, Triple G Ventures has worked with brands like Skoog, Inc., ROYBI Inc., Soundbrenner Ltd., Artiphon and other companies.
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