Donata Martin, former executive director of the Boys & Girls Club of Fitchburg & Leominster
December 3, 2021
Fitchburg-Leominster Boys & Girls Club taps Coca-Cola marketing exec as new CEO
Photo | Courtesy of Boys & Girls Club of Fitchburg and Leominster
Elizabeth Coveney, incoming CEO of the Boys & Girls Club of Fitchburg and Leominster
By Katherine Hamilton
Boys & Girls Club of Fitchburg and Leominster, a youth development nonprofit, has hired a veteran of Coca-Cola to be its new CEO, according to a Friday press release from the organization. Elizabeth Coveney was appointed unanimously by the BGCFL Board of Directors on Monday.
Coveney has had a 29-year career in sales, distribution, and marketing. She's worked at Atlanta drink manufacturer The Coca-Cola Co., overseeing national accounts, retail sales, and operations. As managing partner of Boston advertising agency Arnold Worldwide, she negotiated contracts and operated marketing plans.
She replaces Donata Martin, who worked as executive director of the Boys & Girls Club of Fitchburg and Leominster since 2009, before leaving the position earlier this year, according to Martin's Facebook page.
Coveney focuses within community involvement include food insecurity, homelessness, and children, according to the release. She also serves on the Grafton Land Trust and the foster board review panel for the Grafton Department of Children and Families.
She holds an MBA from Northeastern University in Boston, as well as a bachelor’s degree from Ohio University.
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