Acton-based video-on-demand company SeaChange International has appointed Simon McGrath chief marketing officer, the company announced today. McGrath is now the director of strategy and development at SeaChange subsidiary On Demand Group Limited.
McGrath joined On Demand Group in 2002 as its first chief technology officer and helped develop joint ventures to implement video on demand, subscription video on demand, IP television and pay-per-view services. On Demand Group became a subsidiary of SeaChange in 2005.
SeaChange Chairman and CEO Bill Styslinger said McGrath will help create advertising business models for video on demand.
