Dean College extends Patriots partnership for sports business center
Photo | Grant Welker
Dean College in Franklin
Dean College in Franklin has extended its exclusive partnership with Kraft Sports + Entertainment, the division which oversees marketing for the New England Patriots and New England Revolution, for another 10 years.
The college’s partnership with KSE began in 2009 and was extended for the first time in 2015, according to a Thursday press release from Dean. The two organizations launched the Center for Business Entertainment and Sports Management at Dean, which includes programs such as business management, sport management, sport broadcasting, and exercise science.
As part of the newly extended agreement, Dean and KSE are developing a collaborative course, and Dean students will continue to have student employment and internship opportunities related to KSE. The partnership yields a scholarship program funded by KSE and branding opportunities for Dean around Gillette Stadium in Foxborough.
“We are honored to be so closely tied with organizations as successful and recognizable as the New England Patriots and the New England Revolution,” said Dean College President Paula Rooney in a written statement. “The opportunity for our students to learn from the leaders of such respected enterprises is valuable and exciting.”
KSE manages marketing, sales, content development, and event operations for the New England Patriots football team, the New England Revolution soccer team, and Gillette Stadium in Foxborough.
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