SMG, manager of Worcester’s DCU Center, has named Amy Peterson its new director of marketing.
Peterson was previously director of marketing for the Citadel Radio Group, which owns WXLO, WWFX and WORC, and donor recruitment representative for the American Red Cross. She will oversee all marketing, public relations and corporate advertising sales efforts for the city-owned DCU Center.
Peterson is a Worcester State College graduate and is a member of the school’s alumni association advisory board. She is scheduled to begin work at the DCU Center Monday. She takes over for John LaHair, who left in May for a job at Digital Federal Credit Union.
