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January 27, 2010

Cybex Names Marketing Officer

Gulko

Medway exercise equipment maker Cybex International Inc. has hired Larry Gulko as chief marketing officer.

Gulko has worked with brands including Johnson & Johnson, Reebok, Gillette, PGA of America, Kodak and Siemens. He has also served as president of the American Marketing Association, Boston and on the advisory council of George Washington University. He also created and moderates the Annual CEO Brand Leadership Forum for the Harvard Business School.

In his new job, Gulko will work to improve Cybex's market position.

 

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