Retailers are doing a better job of keeping their customers happy, according to findings of the University of Michigan’s American Customer Satisfaction Index (ACSI).
The Index measuring the retail sector rose to 74.4 out of 100 in the fourth quarter – a jump of 2.8.
Costco got the industry’s best marks, posting its highest score ever and one of the highest in all of ACSI. Electronics giant Best Buy scored the biggest overall gain, thanks to top-line products and extensive service offerings.
Home Depot and Lowe’s moved in opposite directions, with Home Depot’s score rising and Lowe’s dropping to its lowest level ever.
The department and discount stores industry failed to improve this year, while supermarkets were up slightly and the drug store industry showed some improvement.
